Supporting the Student Journey Through Digital Transformation

What Does it Mean to ‘Go Digital’?

Digital transformation is a critical topic for higher education institutions globally to help them become more innovative, agile and resilient to support their students. Keys to adopting digital can be categorized into four areas—pandemic, prediction, personalization and performance. The pandemic proved the need for reliable digital resilience so that schools can quickly pivot to online learning, meaning more flexibility, scalability and agility. Anticipating touch points for the general student journey from applications to graduation and alumni status allows institutions to better predict unique education tracks, and through data collection, create personalized experiences for students and faculty. With the right tools in place, both students and staff can have automated task management and digital performance throughout their higher education.

Delivering a Seamless Digital Experience

These capabilities and more are aspects of the education experience students have come to know and expect from their campuses. With the understanding of why digital transformation is important, here are three takeaways institutions can explore to deliver improved experiences and increase the overall quality of student engagement.

  • Adopting Cloud-based Solutions: The pandemic necessitated change across the entire education system to remote and hybrid learning environments. Moving to the cloud allows organizations to become more scalable and agile, ensuring students can access everything they need to be successful within one engagement system.
  • Utilize Artificial Intelligence Chat and SMS Bots: Whether through a website or mobile app, predictive technology like chat bots can assist students in completing specific touch points of their student journey. By anticipating what students are currently aiming to accomplish, providing helpful information with the click of a button and giving quick and easy direction to what is most relevant for them, an AI chat or SMS function can track and engage each of those touch points for institutions to best support their students daily.
  • Prioritize Student Digital Security: Before students arrive on campus, they often must create an account for submitting their college applications. Once they are immersed in the university’s various online learning tolls and processes, they typically must make multiple accounts with numerous different passwords. Implementing security measures such as multi-factor authentication and other 2-step security methods ensures only the right student is accessing their personal information and data.

Genesys Student Journey and Digital Transformation Blog Embedded Image 2023Integrating and Examining Data to Enhance Student Engagement

Implementing new strategies and technologies often comes with a significant amount of transition for any campus’ community, but starting with small integrations and building upon each success can slow the pressures of digital transformation. An institution that understands what capabilities and goals each of its department has allows it to create more successful implementation plans for new solutions. Change management, like valuable training and guidance for staff, plays an integral role in ensuring efficient progression of solution integrations into those individual departments. In addition, institutions must remain engaged with staff after new changes are incorporated to understand their pain points and strategize opportunities for fine-tuning.

No matter what stage students are at in their journey through higher education, securely and efficiently integrating their data into new technologies across campus empowers institutions to better understand individual learning tracks. Institutions should examine a student’s qualities and data from a holistic point of view to best engage with and support them, instead of attempting to piece each departments information together for a less comprehensive perspective.

Analyzing student data and activity also motivates institutions to revisit their digital operations and presence to find areas for improvement. It is imperative that websites, learning tools and accesses are functioning quickly and reliably to best serve the students utilizing them. For example, an institution may consider that lower application rates are due to how many students abandoned their application submission process after factors like an unsuccessful login, inability to create an account, errors when submitting, long wait times for tech support, etc. Understanding these barriers enables institutions to promptly address them and streamline the process for any new applicant.

Empowering Higher Education for Success

Increasing student engagement with a multitude of efficiently integrated solutions gives institutions the opportunity to better understand what their students need to be successful through their educational journey. Though there is much more to digital transformation, these key takeaways allow higher education professionals to strategically plan technology and solution implementations to improve their students’ experiences.

 

Together, Genesys and GTS are hosting a series of webinars to educate attendees on the most reliable and efficient solutions for their student experience and engagement challenges. Join these cloud, digital and AI technology experts for part 3 of their webinar series and learn how your organization can support the student journey.

EDUCAUSE 2022: Uniting IT and Education

The education landscape has continued to thrive following the aftermath of the COVID-19 pandemic. While stay-at-home orders have been lifted, education has maintained a digital component through online classes and remote-learning technology. Although online education has many benefits, it brings the concern of security breaches. To continue keeping student information secure, education leaders must adapt alongside the changes in technology. EDUCAUSE is a nonprofit association that provides a community for technology, academic, industry and campus leaders to collaborate and build together. The annual EDUCAUSE conference hosted several sessions that showcased ways to keep students engaged and secure in the new age of education.

Educational Institutions as a Hot Target for Cybercriminals

Cybersecurity deserves consistent attention within the education sector. While schools may be compliant with security standards, they can still be vulnerable. Higher education institutions are top targets as they connect thousands of staff, students and faculty members under one system.

There are several strategies IT professionals recommend that can help education systems defend against breaches:

  • Keep operating systems and software up to date
  • Employ multi-factor authentication
  • Maintain robust user training
  • Implement encryption
  • Create cloud back-ups for information
  • Maintain efficient detection and monitoring systems
  • Implement a quick incident response plan
  • Utilize external and cloud data storage

By following these steps, institutions can take the initiative toward deploying security measures for staff and students alike.

Carahsoft EDUCAUSE Education Blog Embedded Image 2023Robust Cybersecurity on a Budget

Since many academic institutions still face budget constraints due to COVID-19, their cyber posture may not be their first IT priority. To enhance cybersecurity, even on a budget, institutions should:

Know their external footprint: Through the employment of third-party devices that scan the internet for web service protocol solutions, agencies can see how much of their information is public.

Identify external login flaws: Since hackers can circumvent simple tools like automatic lockout policies, agencies should identify all login portals and check major input fields for automated controls.

Identify cloud security flaws: Agencies should switch to a multi-platformed and open-sourced cloud, since it enables security posture assessments and detection of security risks.

Implement phishing education and exercises: Phishing is one of the most common ways organizations are compromised. Institutions should ensure that all employees are educated on anti-phishing policies.

Clean up network share permissions and information: By utilizing credential scans, sensitive information can be restricted to the proper personnel. Implementing a zero trust framework ensures that each user will only gain the information that they are authorized to.

Limit the success of kerberoasting: Kerberoasting leverages the functionality of service principles to encrypt user’s passwords, which can later be retrieved offline for hacking. While it is impossible to completely prevent kerberoasting, agencies that implement detection capabilities limit the exposure and effectiveness of kerberoasting.

Prevent relay attacks: Software should avoid authentication systems that can be relayed or cracked. Responder tools can be used to analyze traffic and point out vulnerabilities.

Identify active directory misconfigurations: As active directory environments mature, built up misconfigurations can cause excessive access privileges. To prevent these being misused by bad actors, institutions should implement tools that check for vulnerable certificates.

Strengthen password security: Agencies should ban easy to guess passwords, enable multi factor authentication and disable old accounts.

Avoid flat networks and lack of network segmentation: Access should be limited to those that need to know; student and faculty accounts should reside on different domains.

Fostering a Sense of Belonging for Online Students

By meeting students where they are comfortable, educational institutions can readily share information. For example, since students are familiar with their phones, when universities utilize phone apps it can help provide a unified, digital experience for higher education students to reduce complexity, fuel career readiness and stoke student success. When creating an app for an institution, some helpful features to include are:

  • Tailored experiences with custom events depending on the user
  • Information unique to students, such as a marketplace to buy and sell goods like dormitory furniture or textbooks
  • IT toolkits
  • Self-assessment tools for COVID-19 or the flu
  • Campus features such as desk or study center reservations, transit routes, dining schedule or university maps
  • In-app messaging that can be directed to groups, such as students or faculty or personal messages
  • Feedback surveys to inspire improvement

Higher Education’s Top IT Issues for 2023

As students have become accustomed to hybrid and virtual learning, their expectations for new and elevated digital experiences have increased. There are many ways to achieve this modernization, but it requires intentional effort and technology updates from education administrators. Challenges to consider when implementing technology into learning are to:

  • Ensure IT has a “seat at the table” so they can weigh in on decisions
  • Ensure privacy and cybersecurity by training students and faculty to avoid scams, shift to data minimization, address cloud migration risks and leverage contracts with cybersecurity experts and investments
  • Adapt to students’ interests and products familiar to them
  • Create a seamless and enriching student experience
  • Utilize student data to update technology to better empower students
  • Pursue next-generation IT support to expand and reimagine digital campus abilities

Promoting Independence Through IT

A school’s duty is to prepare students for their futures in the workforce. Oftentimes, many careers require extensive knowledge of an array of technologies. Students should show proficiency in these areas to take advantage of more opportunities in various fields. By implementing technology into everyday use, educational institutions can promote confidence in technology, problem-solving skills, time management skills and collaboration between peers.

Diversity, equity and inclusion are also vital to university standards from both a legal and moral lens. IT intersects with diversity to make enrollment and education accessible to all by analyzing existing data to revamp hiring rubrics or utilizing cross-team conferences to create inclusive policies. With these inclusions, schools can emphasize transparency and accountability.

The pandemic revealed the importance of campus communication systems expanding beyond traditional parameters. Education departments had to shift to a remote work environment that a traditional phone system could not easily support. Universities should leverage communications software to reduce costs, provide additional flexible phone capabilities and accommodate all students regardless of where they live.

Through the inclusion of technology, educational institutions can reach new heights in their accessibility and connection with students. By enhancing security and offered digital features, educators can prepare students for an ever-changing workforce.

 

To learn more about utilizing IT for education initiatives, visit Carahsoft’s EDUCAUSE resource hub to schedule a meeting and speak to a representative today.

*The information contained in this blog has been written based off the thought-leadership discussions presented by speakers at EDUCAUSE 2022.*