Success Story - Hurst, Texas
Located between Dallas and Fort Worth in Texas, the City of Hurst sits a safe distance from the coast. But when fellow Texans in Houston were devastated by Hurricane Harvey, city staff were inundated with calls and emails about ways Hurst citizens could help. Unsure about whether to travel to provide a hand, donate specific items or give cash, citizens needed a single, reputable organization to direct them to the right place.
In the aftermath of Hurricane Harvey, the City of Hurst, Texas used a multi-channel approach to deliver important information on donations and volunteering to its residents. By building a dedicated web page for Harvey-related news using Vision’s flexible CMS and driving web traffic with digital messages via the GovDelivery Communications Cloud, the city was able to get vital information to residents during and after the hurricane.