Tableau Innovation in Government Success Story

2020 was the first time in history the U.S. Census included an option to respond online. Wanting to find ways to encourage engagement, the U.S. Census Bureau created a public-facing map of responses by neighborhood powered by Tableau. The response-rate map became increasingly critical as the pandemic severely limited in-person interactions of census takers in communities.

The idea behind the map is that because Census data is what determines how much funding local governments receive from the federal government for things like infrastructure or education, local community leaders would be incentivized to encourage participation from within. And in order to make the experience as easy as possible, the U.S. Census Bureau and Tableau created a simple website with near-real time data updates.

Read How Tableau and the Census Bureau Built Trust Through Customer Experience