Constituent Engagement, Customer Experience, Digital Experience

Delivering a Digital Experiences that Matters

As agencies look to improve the way they interact with citizens, the phrase “go digital” has become the resounding battle cry. In fact, last year citizen experience was named a cross agency priority by the White House. Throughout 2015 and into 2016, more and more agencies are adding citizen experience executives to their leadership and tying in citizen satisfaction goals to their agency’s mission. However, the shift to citizen-centric services is not an easy one to make. It involves changes in policy, procedures, culture, and even technology.

digital experience
If your agency is looking for tools to create an effective digital government strategy, please join me at the 2016 Adobe Digital Government Assembly in DC on February 24th. We’re bringing together a great line up of the most innovative cloud, mobile, and security thought leaders in the government. They’ll share how they’re delivering exceptional digital experiences faster, less expensively, and with the security of FedRAMP authorization. This one-day, interactive event will feature a mix of keynotes, panels and breakout sessions. The breakouts will run in three tracks designed around the most pressing issues in digitizing government:

  • Mobile Engagement, Simplified

Mobile service is no longer a nice-to-have option, it’s a requirement. In fact, over the past few years, more smartphones have shipped than personal computers. Citizens know the value and convenience of mobile technology from their interactions with enterprise businesses and expect the same value and convenience now from public sector agencies. This track will offer attendees tips and tricks on how to securely design and publish mobile applications as well as mobile-optimized services.

  • Cloud-Delivered Innovation

FedRAMP was established to standardize government’s approach to security assessment, authorization, and continuous monitoring for cloud products and services. In 2015, Adobe’s Experience Manager and Connect Managed Services received FedRAMP Authority to Operate, ensuring that information shared over these clouds meets federal security compliance standards. Participants in these breakout sessions will hear from government experts on how to take advantage of FedRAMP compliant services and accelerate their mission goals via the cloud.

  • Transforming Customer Experiences

Adhering to best practices in user-centric digital design allows government agencies to better serve citizens, connect across agencies, and provide optimized tools and services to constituents. With the booming digital era, public sector organizations must deliver increasing volumes of personalized, targeted, and mobile-optimized content. These breakouts will provide communicators expert advice and tips on digital design, content creation, and more to enhance customer experience.

Adobe has a proven track record with more than a decade of experience delivering innovative Digital Government solutions. True transformation happens when agencies prioritize the experience of the end-user – whether a soldier, citizen, or agency employee. Mission success, efficiencies, and savings are realized faster when you can securely create, manage, deliver and optimize personalized digital experiences across platforms. Register now to save your space and learn how to make your agency digital-first in 2016. I look forward to seeing you on the 24th!

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