When Data Walks So Do Customers

data breach

HyTrust recently conducted a survey of 2,000 consumers to determine the impact of data breaches on their shopping habits. The findings provided a huge wake-up call for organizations. More than half (51%) of respondents said they will take their business elsewhere after a breach that compromises personal information, including address, social security number, and credit card details.

This strong reaction to security issues was also reflected by the 45% of respondents who said the companies involved should be considered ‘criminally negligent’ the moment a breach occurs. When asked who should be held responsible for negligence regarding a data breach, respondents said they did not see the responsibility resting solely with IT executives, but with the whole executive team. This signals a growing maturity in the general public’s understanding of technology use and role senior leaders must play in assuring security through policy and funding.

While this survey focused on consumers’ reactions to breaches of commercial businesses, we can make some assumptions related to the reaction to government data breaches as well. While citizens may not have a choice of “taking their business elsewhere” when it comes to the government, they will still hold the most senior level agency/government officials  accountable.

Has your data been compromised? What steps have you taken after the breach? Have you taken your business elsewhere? Let us know in the comments.

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