Adobe Industry Insights

Analyst Reports

The Forrester Wave™: Digital Asset Management for Customer Experience, Q2 2018

Adobe's digital asset management (DAM) solutions can help you improve efficiencies and achieve greater ROI by automating content management tasks and deploying content faster. Read the Forrester Wave report to learn more about the qualities that we think set Adobe apart to be recognized as a Leader.

The Forrester Wave™ Cross-Channel Campaign Management, Q1 2018

There’s a reason why marketers from more than 1,000 of the world’s leading brands use Adobe Campaign (Adobe’s cross-channel campaign management solutions) to plan, build, orchestrate, and measure engaging experiences across digital and offline channels. Read the Forrester Wave report to see why we think Adobe stands out and what that means for our customers.

The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

Adobe’s Experience Cloud solutions stand out for their digital intelligence and aggressive rollout of AI features. The solutions allow you to invest in your brand by unifying data and creating better content, then you can tie them together with powerful insights and strategy. Learn why Adobe received the highest score possible in the marketing asset management and consumer privacy criteria and how Adobe Experience Cloud can be leveraged to boost your customer engagement…and your bottom line.

The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

Optimize all digital experiences with Adobe. With Adobe solutions, you can get the best customer insights leading to the best customer experiences. But to offer customers the experience they expect requires more than traditional analytics. You need digital intelligence – the ability to capture data from multiple sources, manage that data, and then act on that data. Read the Forrester Wave report to learn why Adobe is listed as the only leader in Digital Intelligence Platforms, Q2 2017.

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

With the right tools and expertise, it's easy to organize and analyze all your customer data - Adobe Analytics allows you to do just that. With this combination, Adobe can help surface actionable insights from your customer data, analyze customer analytics in real time to drive digital marketing, and seamlessly integrate with other Adobe Experience Cloud solutions. Read the Forrester Wave report to learn which 20 categories Adobe received the highest possible score in.


Delivering Experiences That Count - Global Study Results and Insights on Digital Citizen Services

Adobe and the WPP's Government and Public Sector Practice conducted research with more than 7,000 citizens in seven countries to understand what drives a positive experience of online public services. The research suggests that governments are not meeting citizens' expectations, leading to a loss of trust in the ability of government to meet citizen needs. Read the report for the full the results of this global study on digital citizen services and where improvements are needed.