Overview

Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon's platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as BBC, The Armed Forces, Greenpeace, Twitter, Amazon, and the Department of State.

Products

  • Machine Learning

    Our patented BrightView™ algorithm combines the best of human interpretation and computer processing speed, allowing brands to uncover accurate and relevant insights from any language, at scale.

  • Audience Analysis

    Gain a deeper understanding of what compels consumers to support your brand or make a purchase. Explore common interests within an audience to reveal new opportunities to engage consumers. Track campaign performance among specific audience segments. Affinities™ adds context to your social analysis by identifying related interests of any group.

  • Sentiment Analysis

    Go beyond positive, negative, and neutral. Posts are automatically categorized with the most universally expressed human emotions as by leading psychologists and anthropologists: anger, fear, disgust, joy, surprise, and sadness.

  • Image Analysis

    Our computer vision technology is powered by biologically inspired neural networks that allow you to gain insights from the logos, objects, scenes and action in visual posts the same way you would analyze text. By analyzing text and images together, you can get more accurate results and track the true volume of social mentions.

  • Data Library

    Our customers have unlimited access to over one trillion posts in our data library, the largest ever repository of public social data. Examples of these data sources include: LinkedIn Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Vimeo, Blogs, Tumblr, Forums, Mainstream news websites, Paywall news sources Radio TV Recordings and transcripts and Reddit. “Unlimited” means you never have to pay for more data, ever.

  • Dashboards

    Sharing insights across teams helps to get everyone on the same page and establish a common “data language.” With customized views of KPIs, dashboards can address each team’s specific needs. Whether sharing data with executives or analysts, dashboards can be tailored to individual stakeholders and the data they need to make decisions with speed and agility.

Resources

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Because social media was such an instrumental force in spawning, spreading, and sharing the message of the march, we decided to track it over several social networks. We used social media analytics to analyze the emotions and issues that catalyzed the march, as well as the people and events that bro...

Using Crimson Hexagon’s Sentiment Analysis, we were able to discover that, overwhelmingly, voters and news outlets express fear when they talk about the candidates.

How social media analytics can influence urban development

What social media data reveals about the past, present and future of the world’s most popular cryptocurrency.

What social media data tells us about cities’ reactions to Amazon HQ2