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Managing Metric Madness - Adobe Analytics
Stakeholders demand more measurement these days and digital marketing platforms deliver more metrics than most managers can master. The data deluge is overwhelming, often creating more confusion than clarity. As a result, reports don’t get read, outreach and website presentations meet glass-eyed looks, and mission owners don’t get the information they need to make good decisions.
This webinar discusses how to use Adobe Analytics to select, decipher, and present engagement and outreach metrics that make sense, including:
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