COMSCORE SOLUTIONS FOR GOVERNMENT FROM CARAHSOFT ^TM

comScore is a global leader in measuring the digital world.

Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, and leverage the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital and vertical-specific industry expertise.

ComScore has experience and a positive track record with agencies and departments within the federal government, including the Department of Defense, the National Institute of Health, the Postal Service, the Internal Revenue Service and the Federal Trade Commission. We objectify the Internet and help web analysts, policy makers, compliance officers and marketers measure and manage their online efforts. By working with comScore, government agencies can adopt and adapt best practices from the commercial sector and apply them to their agency initiatives.

Understand Your Site's Audience

Learn how much time citizens spend online and track their favorite websites. Quantify the amount of video an audience watches, understand the type of user-generated content that is most appealing to this audience and gauge how this behavior shifts over time. comScore allows agencies to develop, analyze and deliver an engaging, citizen-centric web presence.

Improve Citizen Out-Reach

comScore helps agencies understand consumer response to a variety of digital marketing efforts such as email, search and advertising, including public service announcements. These insights are used to create more effective citizen out-reach and to optimize every dollar spent not just online, but offline too.

Monitor U.S. e-Commerce Trends

Gain a comprehensive view into online consumer spending and better understand sales patterns. comScore e-Commerce Measurement provides concerned government agencies with the most timely and accurate understanding of the trends in online shopping and spending.

Improve Workforce Recruiting

Identify where your best candidates spend their time when online and optimally reallocate your recruiting dollars. comScore can monitor the online behavior of ideal candidates and establish markers that help identify your ideal candidate.