Industry Principal, Government, Hootsuite
Jaime's extensive background includes expertise in social media and content marketing in finance, professional sports and hyper-growth technology businesses. He is an experienced advisor to senior leaders, including the C-Suite, on social media engagement strategies and crisis communications. In his current role as Global Director, Enterprise Client Strategy at Hootsuite, he builds relationships with some of the world’s most prestigious organizations to help support their digital marketing activities. Previously, Jaime has led the social media programs for the Canadian Football League, Tangerine Bank and Hootsuite.
November 13th, 2017
With shifting relationships between government and citizens due to social media use, agencies must leverage social tools to maximize service and efficiency.